Creativity is vital to our children’s lives

We love toys that inspire children to think differently and solve problems in their own unique way and creative toys are perfect for this.

When children are young, they are creatively confident. They paint, and draw with reckless abandon. Then as they get a little older something changes, and they decide that if their creation doesn’t look as they had pictured it then they’re not good enough and they switch off.
Play foam

It’s at this point they decide that creativity is some magical thing you are born with or not and the danger is that they grow up saying I’m not creative. Those failures don’t mean you’re not creative they mean you should try again.
It is really important for children to redefine their concept of failure and accept that when things are not working it is part of the process and not the end result.

Glow window mosaicExploring and experiencing creativity is an especially important activity for developing young minds. The ability to create something from personal feelings and experiences, can reflect and nurture children’s emotional health.

Creativity also fosters mental growth in children by providing opportunities for trying out new ideas, and new ways of thinking and problem-solving.

Nutty putty in box

Creativity inspires confidence and creates resilience but creativity is like a muscle, it needs to be used and to be developed and with every attempt, you build creative confidence and with creative confidence you expand your thoughts and your problem-solving skills and you become resilient.


Alphabet stamps


Let's keep on creating!

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